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The GraphiCulture springs upGraphics contribute to lots of design fields and it goes without saying that their effects on many industries have been increasing. Graphic is a tool for cultivating design concepts, ideal skills and communicational methods. At the same time it’s a form of creation which is incredibly valuable because it is directly related to the characteristics of arts. In this brand new biannual book, "Here Graphics" opens up the era of graphics in the present time. Their various applications to the design fields are presented with abundant resources to understand the trends. The unique graphic designs are created and evolved through the study of all the subject matters in everyday lives. Not only illustrations but also typographies are adapted to the graphic works and the total brand identity is built and enhanced by them. There are lots of graphic usages in every sector of designs. Applied in branding, environment, packaging, publishing, advertising, and web design, etc., its value is quite endless. The companies employ multi-disciplined designers to develop innovative and unique designs with the aid of graphics. Therefore, how to help graphic designers and what to guide them are essential. The brand identity created by fascinating and influential graphics makes the business succeed as well as graphics ultimately become quality design works themselves. Understanding and studying the various designers' processes to build concepts and the end products can help widely open up the creative world of graphics."Here Graphics" introduces graphic usages in the three sections, "GraphiCollection", "GraphiConversation" and "GraphiCreation". More concrete design ideas are presented in these parts which support the development of distinct designs. In the "GraphiCollection" section, the world renowned designers' works are highlighted presenting the collective graphic applications to the diversified fields. It includes their sequential design works that suggest the developments of their graphic assets. In the "GraphiConversation" section, the three selected designers' interviews guide how the graphic designs come to life and what sorts of concepts end up with the creativity through brainstorming. In the "GraphiCreation" section, the graphic works relevant to the specific themes for each volume are collected and show the differences of the diverse designers' ideas along with their assorted design works.Graphic + Brand Identity and Graphic + Environment are highlighted as subject matters in Volume 1 of the book. The subsequent volume suggests the implication of the graphics in the different fields such as Graphic + Package, Graphic + Publication and Graphic + Poster & Flyer. The book leads readers towards the fascinating world of graphics while examining with critical eyes.Let’s LEARN featured designs, MEET renowned designers and SEE quality design works! Then "GraphiCulture" is going to spring up eventually."그래픽문화"가 움트다. 디자인의 많은 분야에서 활용된 그래픽이 다양한 산업에 미치는 영향력은 매우 크다. 그래픽은 디자인 컨셉을 이상적인 그림 기술로 엮어, 사람들과 의사 소통하게 하는 도구이다. 또한 이는 심미적 예술의 특성을 눈에 보이는 결과물로 창작해 낸다는 점에서 중요하다.매년 두 권씩 출간되는 신간 서적, "히어 그래픽스"는 그래픽이 다양한 디자인 분야에서 활용되는 오늘, 그래픽의 현 주소를 보여준다. 나아가 풍부한 자료가 담겨있는 이 책은 현재 디자인 트랜드와 다각도로 활용된 각 분야의 디자인을 조명한다.일상의 모든 주제에 관한 연구를 통해 독특한 그래픽 디자인이 만들어지고 진보된다. 일러스트나 타이포그래피 뿐만 아니라, 전반적인 브랜드의 정체성을 세우는데도 그래픽이 공헌하는 바가 크다. 그래픽은 브랜딩, 환경, 포장, 출판, 광고와 웹디자인 등의 여러 디자인 분야에서 다양하게 사용된다. 이 각각의 분야를 아우르는 디자이너가 그래픽을 활용하여 새롭고 특별한 디자인을 개발한다. 따라서 이들 그래픽 디자이너에게 영감을 줄 가이드가 필요하다. 영향력 있고 매력적인 그래픽으로 엮어진 브랜드 정체성은 사업을 성공으로 이끄는데 도움을 줄 뿐 아니라, 여기서 사용된 그래픽은 디자인 결과물로서도 그 가치가 있다. 이 책에서는 여러 디자이너의 디자인 과정과 컨셉, 그리고 디자인의 결과물을 살펴볼 수 있다. 그래픽이 활용된 최종 결과물을 보고 이해하는 것으로부터 그래픽의 창의적인 세계를 밝히 열 수 있다."히어 그래픽스"는 '그래픽모음', '그래픽이야기', '그래픽창작'의 세가지 장에서 그래픽이 실제로 적용된 사례를 보여준다. 이렇게 나뉘어져 소개된 보다 명료한 디자인 아이디어에서 독창적인 디자인의 발전과정을 읽을 수 있다. '그래픽모음' 장은 세계적인 저명한 디자이너의 작품을 한데 모아 조명하여, 다각적인 디자인 분야에서의 그래픽 활용도를 살필 수 있다. 이는 특정 디자이너 작품의 역사를 봄으로 그래픽 자료를 통하여 그 발전상을 엿볼 수 있다. '그래픽이야기' 장은 선정된 세 명의 디자이너와의 인터뷰 내용을 다룬다. 이 장에서는 그래픽 디자인의 생성 과정과 특정 디자인 컨셉이 어떻게 브레인스토밍 과정을 거쳐 디자인으로 창조되는가를 보여준다. '그래픽창작' 장은 각 권의 특정 주제와 관련된 그래픽 작품과 다양한 디자이너의 서로 다른 아이디어가 소개된다.그래픽 + 브랜드 정체성과 그래픽 + 환경이라는 두 주제가 1권에서 다뤄지고 있으며, 2권에서는 그래픽 + 패키지, 그래픽 + 출판과, 그래픽 + 포스터와 홍보물 이라는 주제로 엮어진다. 이 책을 통해 독자들은 디자인에 대한 비판적인 시각을 키우고 안목을 길러 매력적인 그래픽 세계로 입문하게 된다.특색 있는 디자인을 살피고, 저명한 디자이너의 생각을 읽어내며, 높은 수준의 디자인 작품을 익히자. 이로서 "그래픽문화"가 움트게 될 것이다.

GraphiConversation 1I-AM AssociatesGraphiCollection 1I-AM Associates018 Soft Republic 024 Cloud 7032 Hupalupa 036 Ethos 040 Choppaluna046 Tower LondonGraphiConversation 2Miklós KissGraphiCollection 2Miklós Kiss056 Kaposvár City Branding066 Rostopus Coffee Roastery070 Pléz Café074 Gard’Ann Patisserie080 Alchemy Bar086 Guggenheim Museum Foundation090 C10 The First Architect BeerGraphiConversation 3Skolnick Architecture + Design Partnership098 Muzeiko112 Queens Library GraphiCreation 1Graphic + Brand Identity128 Spoild134 I Do140 The Apple Tree142 J. Dawgs150 dmail154 Miramare Historical Museum158 ADI Design Museum162 Blue Line Park166 Design Museum Helsinki174 University of the Arts180 Helsinki Philharmonic OrchestraGraphiCreation 2Graphic + Environment186 Manly Vale Public School200 Jo&Joe Paris Gentilly206 Hotel Tavinos Asakusa218 PayPal Venmo NYC224 JNGL By Progress236 Garitage Investment & Management242 Totalmoney.pl248 Concordia Design Wrocław254 Waterfront Door / Into the Ocean258 Red Arrow264 Jungle Race272 Hidden Garden278 Octopus Kingdom282 The Nest

Here Graphics Volume 1Publisher ┃ Baeyeon ChoEditor and Book Designer ┃ Hyunah Limhlim21ca@gmail.comPrint in KoreaISBN ┃ 979-11-89659-32-5Price ┃ USD 68Registration No. ┃ 2014-000167Copyright ⓒ Archi-Lab Publishing2F, 18 Yangjaecheon-ro 13-gil, Seocho-gu, Seoul, Republic of KoreaT +82 2 579 7747 F +82 2 2057 7756www.archilab.com1979anc@naver.comAll right reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from the copyright owner(s).

Hyunah Lim is creative author who is editor, book designer and translator. She graduated with academic honours from Parsons School of Design in New York majoring in Interior Design, and Ewha Womans University in Seoul obtaining the BA in French Language & Literature. She has been working in the field of publishing for 7 years starting from taking her role as editor and translator at BOB magazine in A&C Publishing Co., Ltd. She has currently continued pursuing her career as author, editor and book designer at Archi-Lab Publishing in Korea. She taught English at several universities in Korea including Hankuk University of Foreign Studies and Gachon University. She also worked as editor for the juvenile English newspaper, EduTimes. She is author of the book, 'Dialogue with 10 Designers' (2021), and wrote, edited, designed it and also translated texts into Korean. She participated in the book publication such as 'Ico Migliore Sketches Sceneries Maps' (2019), 'Sketchbook Drawing & Rendering' (2018), 'Mini Building' (2016), 'L4' (2015) as editor and translator.엮은이 임현아는 크리에이티브 작가로서 에디터 겸 북디자이너이자 번역가로 활동하고 있다. 뉴욕 파슨스 스쿨 오브 디자인의 실내디자인과를 졸업했으며, 이화여자대학교에서 불어불문학 학사학위를 받았다. 에이앤씨 출판사에서 월간 BOB의 에디터 겸 번역가로 일을 시작하여, 출판업계에서 7년간 일해왔다. 현재 도서출판 아키랩에서 작가이자 에디터 겸 북디자이너로 경력을 이어가고 있다. 한국외국어대학교와 가천대학교를 포함한 여러 대학에서 학생들에게 영어를 가르쳐왔으며, 청소년 영자신문 에듀타임즈에서 기자로 일했다. 최근 출간한 저서로는 "디자이너 10인과의 다이얼로그" (2021)가 있으며, 이 책의 글 뿐만 아니라 에디팅, 북디자인과 한글 번역을 도맡았다. 또한 "이코 밀리오레 스케치 경관 지도" (2019), "스케치북 드로잉 & 렌더링" (2018), "미니 빌딩" (2016), "L4" (2015)와 같은 전문 서적의 에디터와 번역가로서 책을 출간한 바 있다.

GraphiCreation 1SEE quality design works for Graphic + Brand Identity StudiomaterialityRapt StudioMigliore + Servetto ArchitectsBond AgencyEstablishing brand identity is a starting point of the design creation for businesses. To build up the design languages for it, graphics are one of the essential tools to achieve. Unified concepts for every detail for the brand unveil the total design itself and concrete ideas for the identity lead the business to be succeeded. As an aesthetic method, graphics introduce many ways to develop designs.Most of all it helps to present the business via using the visual cues. While transforming ideas into visual aids, graphics are vital for designers to brainstorm all their thoughts. Eventually their creative graphics such as unique illustrations and sketches for the certain brand let clients understand how the brand is defined and furthermore enhance the identity as a whole.By creating not only logos, trademarks and mascots but also typographies, signs, flyers, packaging and indicative interior & architectural elements for the business, designing the unified brand identity is crucial in the design process. Let's learn how designers develop the brand identity combining all the various items of design through the study for each of their projects.GraphiCreation 2SEE quality design works forGraphic + Environment Skolnick Architecture + Design PartnershipThe Bold CollectivePensonUDS Ltd.Rapt StudioCachè Ateliermode:lina™ Migliore + Servetto Architects100 ArchitectsToday the environmental graphics take significant roles to make the space lively, inspiring and unique with their characteristics. Well-applied graphic elements to the environment promote the richness for users to react to spaces in both physical and emotional ways.Designers need to develop aesthetically beautiful graphics as well as the ones relevant to the functionality. From time to time the eye-catching visual aids help easily understand how to use the space itself. The articulate graphics cultivate the environments to be useful and attractive at the same time. It is a prerequisite that designers should not only reflect their artistic tastes but also fully understand the space functions in advance to create graphics for interior, architecture and landscape.Promoting and directing users' experiences are some key factors to come up with graphic designs for environments. The importance of navigating the activities in certain spaces should be considered profoundly. The informative and expressive graphics could enhance and unify the brand identity with the environment as a whole. The narrative for creating exciting graphics would be one of the definite solutions to develop strategies while designing for spaces.

RECOMMENDATION byLee H. Skolnick, FAIAPrincipal, of Skolnick Architecture + Design Partnership, New York, U.S.A.Presidential Citation for Outstanding Achievement Award Winner from The Cooper UnionHonorary Visiting Fellow at the University of Leicester, Great Britain It is with sincere admiration that I heartily recommend this latest creation by the thoughtful, energetic and knowledgeable Hyunah Lim. Having worked with her on her past publications, including “Dialogue with 10 Designers” and the great articles she wrote and edited at Bob Magazine, I have developed a profound respect for her sensitive and exuberant support for all things “design”. Like me, she recognizes the fundamental and critical role that architectural, interior, exhibition and graphic design play in interpreting the world and facilitating the needs and desires of people’s lives. In this time of rapidly evolving “rules of the game” and ever shifting ways of navigating a world in constant and rapid transition, the design of the places that we live, work, learn and play must focus on clarity, flexibility, tolerance and embodiment of our shared values. As designers, we have a major responsibility to pick up the mantle of leadership in civic affairs. Books like this one become an invaluable resource for designers seeking to fulfill this daunting objective.We are grateful to have had a hand in supporting and shaping Hyunah’s latest offering to the design community and the public at large. We look forward to future creative collaborations as Hyunah builds a critical mass of reference books that expand our horizons and guide us in our work.